Held Over: “The Beaver” & “Bloodworth”; “Pom Wonderful the Greatest Movie Ever Made” Opens Friday 5/27, “The African Queen” This Week’s Classic Wed, June 1

Bogart and Hepburn are at their best in John Huston’s “The African Queen”. In Africa during WWI, a gin-swilling riverboat owner/captain is persuaded by a strait-laced missionary to use his boat to attack an enemy warship. trailer

Morgan Spurlock (“Supersize Me”) returns with “Pom Wonderful: The Greatest Movie Ever Sold”.  On “Days of Our Lives,” a woman introduces her fellow picnicker to Chex Mix — front of the bag facing the camera, of course — and they tussle over the crunchy snack. Jerry Seinfeld regularly offered visitors to his apartment Snapple, while Tony Stark, aka Iron Man, preferred Dr. Pepper. On “Modern Family,” Phil Dunphy wanted just one thing for his birthday and that was an Apple iPad, while members of Team Edward had the chance to win a Volvo just like the one Robert Pattinson drove in “The Twilight Saga: New Moon.”

Welcome to the world of product placement, which Morgan Spurlock supersizes in his entertaining, eye-opening “POM Wonderful Presents: The Greatest Movie Ever Sold.”The filmmaker who ate nothing but McDonald’s food for a month tackles questions of product placement, marketing and advertising in his documentary that is an exemplary example of all of the above and a fast-paced, fun investigation. trailer

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